Helen Svedin (born 22 October 1976) is a Swedish model.
The face of H&M, Svedin is married to former Portuguese footballer Luís Figo. They met in 1996 at a Joaquín Cortés show in Barcelona. They have three daughters together: Daniela (born 1999), Martina (born 2002), and Stella (born 2004), and they are expecting a fourth child. They presently live in Milan, Italy, where Figo used to play for local football team Inter.
Svedin has been in advertisements of Ana Sousa, Arena, Don Algodón, Friday's Project, Giorgio Armani, Guess?, Isdin, Kia Motors, Land Rover, L'Oréal, Luciano Padovan,Nike, Vista Alegre, and Schwarzkopf.